Think. Create.

e Visuals

Experience

Emma C. Vought, MS, CMI, PCM, CDMP

Resume

Professional Skills

  • B2B & B2C Marketing
  • Communications & Marketing Strategy
  • Leadership
  • Team Management
  • Campaign Analysis & Optimization
  • Digital & Traditional Marketing
  • Brand Strategy
  • Writing & Storytelling
  • Reputation Management & Monitoring
  • Media & Public Relations
  • C-Level/Stakeholder Consulting & Reporting
  • Strategic Planning & Media Buying
  • Social Media Management
  • Web Management
  • Content Marketing
  • End-to-End Integrated Campaign Management
  • Vendor & Budget Management
  • Project Management
  • Creative Direction & Content Development
  • Print Production & Quality Control
  • Content Creation: Video, Illustration, Animation, Photography, Design, Writing

Technical Skills

  • Adobe Creative Suite
  • Customer Relationship Management Platforms (Mercury Performance Engagement/WebMD Ignite, Salesforce)
  • Marketing Automation Platforms (Oracle Eloqua, Mailchimp, Salesforce Marketing Cloud, Constant Contact)
  • Hootsuite
  • Sprinklr
  • Meltwater
  • Social Media Platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn, TikTok)
  • Google Analytics
  • Adobe Analytics
  • Tableau & SG2
  • Google & Microsoft Ads
  • Content Management Systems (WordPress, Squarespace, Sitecore, Site Executive, Adobe Experience Platform)
  • Yext
  • Search Engine Optimization Software (Conductor Searchlight, Crazy Egg, SpyFu)
  • On24
  • Showpad
  • Basic HTML & CSS
  • Project Management Software (Monday.com, Workfront, Asana)
  • Maxon Cinema 4D
  • Microsoft Office Suite
  • Comfortable On Mac & PC Platforms

Education & Certifications

  • MS, Biomedical Visualization/Medical Illustration – Augusta University
  • BA, Biology and BA, Studio Art – College of Charleston
  • American Marketing Association (AMA) Professional Certified Marketer in Digital Marketing
  • Digital Marketing Institute (DMI) Certified Digital Marketing Professional
  • Certified Medical Illustrator
  • Google Analytics Individually Qualified
  • Google Ads Certification
  • Hootsuite Certifications
  • Meltwater Certifications: Level I & II
  • FEMA Public Information Officer Awareness Certificate
  • FEMA Social Media in Emergency Management
  • Completed LinkedIn Learning Certificates on topics, including: SQL, Digital Marketing, Google Tag Manager, APIs, Artificial Intelligence, SEO, GA4, PPC, KPIs, Journey Mapping

Associations

  • American Marketing Association
  • Carolinas Healthcare Public Relations and Marketing Society (Board Member)
  • Society for Health Care Strategy and Market Development
  • Project Management Institute
  • American College of Healthcare Executives